> ## Content Index > Fetch the complete content index at: https://www.co.school/llms.txt > Use this file to discover other available public pages before exploring further. # Service design - URL: https://www.co.school/services/service-design/ - Published: 2025-08-11T21:16:03.000Z - Updated: 2026-09-16T20:35:24.000Z - Description: Service design for social innovation in Canada. Through interviews, research, surveys and collaborative design, map out your current systems flow, to find the opportunities for change. - Author: Kevan Gilbert - Tags: Services Want a more human-centered organization? Start by mapping the current process. --- ## Today, your services are...fragmented. When you think of a process your organization offers — perhaps a membership sign-up flow, or the delivery of a key service — it's unlikely that it's entirely *friction-free*. Between your people, your processes and your technology, you'd admit that things aren't exactly "flowing" the way they could. You likely have a mix of online and offline elements, paper-based components and digitally-enabled experiences, high-touch and low-touch. Still, you're doing the best with what you've got, and it leaves you wondering: *how do we make this better?* ## You know you need change. It's tempting to jump to quick-fix solutions. Buy new software. Vibe-code a solution. Press the "innovate and disrupt" button. Throw it all out and start again. But, hold on a moment. What you have is already valuable. The service you offer contains clues for what really matters, to your community and to your team. What if we started by listening? ## Take a look at the system. Service design lets you "look before you leap," by mapping out the service as its currently operating today. Through research, interviews, surveys, field studies and collaborative mapping, a service design process can give you "system sight" to better understand what's happening in the moment. Once you've mapped out how things are actually operating, you're better positioned to asked: where is it going well? Where are the pinch-points? And: what investments might we make that would result in the biggest difference? ## Transform your services, on purpose. Co.school partners with Canadian social innovators (like the Canadian Cancer Society, who needed help improving the design of a patient-centered program). We facilitate processes of listening, research, synthesize and design to give you a clear roadmap for what changes are needed. ### **What people say** > “As we face crises on many fronts—health, climate, inequality, governance—the challenge that looms largest for me is our diminished ability to work together across lines of difference. The co-creation mindset is critical for anyone working in complex problem spaces. The methods and tools that Co.school employs help people work together by ensuring meaningful participation, harnessing collective intelligence, and shaping sustainable solutions for the future. Kevan and his team are exceptionally skilled and possess a toolkit of creative problem-solving techniques that can be applied across disciplines. I hold their work in the highest regard." > \- **Krystal Renschler, Founder & Facilitator, Mutatio** ## Tell me more about the approach of co-creation Collaborative design processes that help define and build new products and services. **Co-creation** is all about collaboratively partnering to create what has yet to be envisioned or built. When you need to bring people together to develop new things, call us. We are project-based, application-driven, get-things-done, all through a human-centered lens. We work alongside our partners to: - Innovate: Explore new concepts, approaches, products, solutions and ideas. - Design and build: Move through a collaborative design process, towards tested solutions. - Grow: Coach you towards your end goals, through listening, encouragement and lots of questions. - Facilitate: Make progress towards purposeful change, co-creatively, drawing out the best of your community. **Our services include**: - Human-centered design: Collaborative design processes that help define and build new products and services. - Facilitation & co-creation: In-the-room hosting and moderation of group sessions, virtual or in-person. - Coaching and leadership development: Helping you as a leader step into your own way of working. - UX research and consulting: Helping teach and lead user-centered design processes. - Technology consulting: Helping plan and build new technology products, explore the space of innovation. - Hands-on writing, testing, prototyping and creative ideation. ## When might you need Co.school's services? You are likely **working within a system** (either one organization, or a web of organizations) working on a challenge: a wicked problem, as they're sometimes called. You're **asking questions** like: "How do we serve our members better?" or "How do we bring our constituents together?" or "How do we make progress on this intractable issue?" But you're sick of asking that question in theory alone; you want project-driven, outcomes-oriented, application-based work. You're here to **get something done** while also bringing people along. You are also likely a **leader**, with a clear idea of *how* you want to lead, but you don't have the capacity or bandwidth to keep doing it alone. You're looking for energy, encouragement, ownership and fire from a source outside yourself. Co.school, then, works as a creative partner alongside leaders of systems change to help them get things done in a collaborative way. We are here to listen, co-plan, strategize, and execute projects that change our communities. ### **Getting started** [Book a free intake call](https://calendar.app.google/FsEwVcz11kE4BSEz8?ref=co.school): get to know Kevan, learn more about service design for systems change.